The problem
Most inbound leads never get a call, or get one a day later. In a widely cited HBR study of 1.25 million leads, companies that tried to reach a lead within an hour were about seven times more likely to qualify it than those that waited even one hour longer. The same audit found an average response time of 42 hours.
How it works
- Form submit triggers a taskYour backend or agent calls
create_call_taskwith the lead's phone, state and a brief built from what they just did. Setdeadline_minutesso stale calls expire. - A caller picks it upCallers get an alert and claim the task. Calling hours and do-not-call are enforced before anyone can dial.
- Outcome to your CRMThe webhook posts the disposition, notes and meeting time, so your agent can send the calendar invite or a follow-up email.
Example brief
You're calling on behalf of Rank.ai about the free website grade Bright Smile Dental ran at 10:02am.
Score: 41/100. No review schema, 7.2s mobile load, no booking button. Preview of a refreshed site: brightsmile.rank.dev.
Ask: 15 minutes this week with Dr. Patel or the office manager.
If "we have a web guy": offer to send the report so they can share it.
Consent
A lead who just asked you for something gives you an inquiry basis. Adding a clear phone-consent line to your form makes every follow-up channel cleaner. See the TCPA guide.
Turn form fills into conversations.
Get API key →Wire your form to create_call_task in an afternoon.